Wine marketing is essential
Wine is an emotional product, which results in marketing being as important as the product itself and big players investing in sensual stories and astonishing pictures along their marketing campaigns.
A good wine without marketing is just a good wine nobody recognizes among other good wines. Marketed right, it is a lifestyle product and a statement for the consumer. Let us show you that small, budget-friendly measures can already create large impact. Start building a stronger brand today.
The first thing customers do when they drink a wine they like or when they hear about a winery is most likely to search for further information online. Now, your website needs to be findable, fast and appealing and needs to transport your brand image. Ideally, you offer a quick and easy ordering opportunity for your wines.
We have specialized in creating cutting-edge winery websites and wine shops that make you stand out from the crowd.
- Development of your online strategy for an effective presentation of your winery and your products across all your relevant platforms (own website, featuring wine apps, listed marketplaces, partnering pages, referral marketing)
- Illustration of your very individual story through professional web design in line with your corporate identity
- Interactive online storytelling through design, creation and integration of professional multimedia content
- Creation and integration of an own marketplace
- Training of your team how to independently update your website with new editorial contributions
Professional marketing material
Websites, brochures and any other customer information comes to life with emotional imagery, inspiring texts and useful information.
We work with renowned industry insiders like photographers, copywriters, layout artists and designers to create marketing material that works.
- We recommend, commission and coordinate talented freelancers for your projects to create exceptional content in line with your ideas and corporate identity guidelines.
- We create a target-customer oriented brand profile and templates for your on- and offline communication, social media activities, packaging, bottles and price lists
Spotlight on: Weingut Gebert
With the generation change at the small family owned winery “Weingut Gebert” in Rheinhessen, DigitalWine developed a new brand design, product design and online strategy that attracted new customers immediately.